Top Twitter Mistakes Guaranteed to Kill Your Campaign
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Twitter marketing can help you drive targeted traffic to your site, but if you don’t avoid a few mistakes, you’ll end up getting nothing. The following are the mistakes and the answers to avoiding those mistakes.
Don’t commit the first mistake most new Twitter marketers make which is to get too personally involved with those on your follow list. Even though you want to blend in and send lots of tweets, you’ll want to keep business and fun separate. Whatever you choose for your subject matter, make sure you stay on subject and keep your personal life out of it. The people on your follow list aren’t going to want to read tweets from you that describe drunken nights and you getting into trouble. They only want to hear about how you can help them, maybe with a new product you’re promoting. But there’s no harm in sharing information that’s fun, but is still related to your niche market. Going back to our SEO example, let’s say you find a funny video that talks about the search engines; you should go ahead and share it with your followers. While you’re not solving any of their problems, you’ll appear fun and someone they want to follow more closely. This allows you to stay on topic, while also sending them something fun so that you don’t seem so dull and boring. If you want to let others know about your personal life and what movies you like, etc., you can always create your own Twitter account as long as you separate the two. Another simple mistake that Twitter marketers make is they get scared that their followers may quit them if they aren’t polite enough. It’s almost a disease to seems to strike every new Twitter user. This is where you think that sending out too many Tweets is distracting or that your followers will become annoyed with you. But actually, it’s other way around. If you only send out a tweet here and there, you will never get seen since you’ll be competing again loads of other tweets. That’s how it works. When you think of how many followers you have, you also have to consider your followers’ followers. If you send out a single tweet a day, you will see your tweet instantly disappear in the sea of tweets it has to compete with. Go with the flow, but you’ll want to tweet as much as you can without annoying anyone.
Being too reformed and conservative on Twitter is the wrong way to handle this social networking program. If you really want to get to know people, you’ll have to approach them as you would someone on the street and just be informal. This really isn’t difficult because there are a number of ways you can interact with people here. You can ask people questions, let them ask questions of you and you can give advice for free. So you can go far with Twitter as long as you avoid these blunders as well as any others that may come your way.
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