All MLM Companies Only Have 4 Products

Yes, you read that right…no matter what MLM company you are with, you have just 4 products to offer. Whether you have a product catalog that is hundreds of pages or you offer a service, until you understand your 4 (and only 4) products, you’ll be spinning your wheels.

In MLM your four products are: 1) The company’s products and services, 2) The company’s independent distributor/representative opportunity, 3) You the sponsor, and 4) Your support and training system.

Now let’s think about how distinctive each of your 4 products is.

1) The company’s products and services – I’m sure they are excellent. That’s why you joined the company in the first place. It is most often the case that MLM companies have great products. The trouble is, once a customer knows about the wonderful products, they can get them from any one of thousands of distributors. While is is true that most customers will be loyal to you if you were the first one that familiarized them with the product and your prices and services are on par with the market. But, if a superior product from another company comes kiss them goodbye.

2) The company’s independent distributor/representative opportunity – Again, I’m sure it is wonderful. That’s why you got involved in the first place. But again, just like with the products themselves, the opportunity is available from countless sources.

3) You the sponsor – Now we are getting into unique territory. There is only 1 you. You’ve got your pros and cons and hopefully you are applying the strengths and continuing to work on your rough spots. Your prospect cannot obtain You from any other place. If your team already wants more and more and more of you, great, you have a phenomenal personal brand. Now think about strangers. What if they clamoured for you? I want you to stop for a moment and ask yourself honestly… would you follow you? Are you an effective multi-level marketing mentor? If the answer is no, why should your team follow you? Why follow you when they can get the products and opportunity elsewhere? If you are having difficulty in network marketing, personal branding is your answer.

4) Your support and training system – Within every network marketing company there are systems that don’t work, systems that work if you work them aggressively, and systems that provide fairly smooth sailing to success with consistent effort. The system you personally adopt and teach is a product in an of itself. Don’t take your upline’s word for it that his/her system is the best. Do your own research. In this Internet age, many MLM playbooks are still fully based on warm market techniques or the good old 3-foot rule to generate Online Network Marketing Leads . The system is as much part of the product as YOU are. Internet Network Marketing is hot right now. Make sure it is in the 21st century.

As you can see, the most unique product you have to offer your prospect is YOU. What is your personal brand as a leader? Do you even have a brand to call your own or do you generally edify your upline? That activity builds your upline’s brand, not yours! The products are great, the company is great. YOU need to be greater still. So stop inviting your prospects to listen to your upline triple black platinum diamond whatever. This activity only serves to further establish THEM as the leader. Take command of your brand. YOU lead. YOU be the BRAND. Its the only product you have 100% control over anyway.